Tours · Reports

Reporting & Analytics
for Tour Operators

Tickets sold, revenue, booking sources, and where your guests come from — all in one place so you can see what's working and where to grow.

Tickets & revenue reports

Track tickets sold and total revenue by offering and date range — with optional period comparison.

Booking source dashboard

See which channels — Reservation Genie, your website, direct, or agent — are driving reservations and how they convert.

Customer map & referral tracking

Map where your guests travel from by ZIP code, and see which websites are sending you the most bookings.

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Insights

Know your numbers. Grow your tours.

Every report you need to make better decisions — no spreadsheet exports, no manual math.

Tickets & Revenue

See Exactly What You're Selling

The Tickets Sold report tracks actual guests per offering — not just booking count — so you always know the real volume moving through each tour. The Revenue report shows total order revenue per offering for the same date range. Both support period comparison so you can see if this July is outpacing last year, or which tour earns the most per guest.

Tickets Sold by Offering

Total guests per offering charted over time — filter by reservation date or booking date.

Revenue by Offering

Total order revenue per offering over any date range, with optional period comparison to spot growth or decline.

Period Comparisons

Compare this month to last month, or this season to last season — see the trend, not just the number.

Dashboard

Booking Source & Distribution

The dashboard shows reservations broken down by source — Reservation Genie, your website, direct, and agent. A status breakdown table shows confirmed, completed, cancelled, and no-show counts per channel, plus charts for weekday distribution, device type, and discounted tickets.

Source breakdown Status by channel Device & weekday

Websites

Which Sites Are Sending You Bookings

The Websites report shows which referring domains are sending bookings — the top 10 sites charted over time with a summary of reservations, no-shows, and tickets per domain. Know which platforms to invest in and which aren't converting.

Top referring domains Reservations per site No-shows by domain

Customer Map

See How Far Guests Travel to Book

The Customer Map plots every guest by ZIP code so you can see exactly where your audience comes from — local regulars, drive-market visitors, or travelers from across the country. Spot your strongest geographic markets, identify underserved regions worth targeting, and understand the real reach of your tours at a glance.

ZIP Code Density Map

Every guest plotted by ZIP code so you can see exactly where your audience comes from.

Drive-Market Reach

Understand whether guests are local, regional day-trippers, or traveling from further out — and plan marketing accordingly.

Spot Geographic Gaps

See which nearby markets aren't booking yet — useful for targeting ads or partnerships in underperforming areas.

Also included

More reporting tools.

Every data point you'd want, without building a custom dashboard.

Reservations

Compare reservation counts by offering across any date range — filter by reservation date or booked date, and enable period comparison to spot growth trends.

Tour Activity

See tours run by offering as a monthly bar chart, plus a full activity log showing date, timeslot, tour type, and tickets for every departure.

Party Size

See the distribution of party sizes across your offerings — understand how groups book and spot trends in solo vs. group reservations.

Referral Sources

Track how guests heard about you with "How Did You Hear About Us" response data — see which channels drive the most bookings over time.

Ratings & Reviews

Track how many guests click through to review platforms like Google and TripAdvisor, broken down by platform — plus a full individual review log.

Invoice Reports

View and export invoice data for any date range — useful for reconciliation, accounting, and tracking outstanding balances.

Ready to Understand Your
Tour Business?

See how Reservation Genie reporting gives you the numbers you need to grow — without the spreadsheet work.