Search Engine Optimization
Local SEO built for tour operators — Google Map Tracking, Site Audits, and 67-platform listing sync in one place.
Weekly scans across a 7×7 search grid show your Share of Voice and every competitor move.
Semrush catches broken links, slow pages, and missing meta tags before they cost you rankings.
One update pushes to Apple Maps, Bing, Yelp, and Trip Advisor — no outdated listings.
What you get
Monitor your rankings with weekly scans of rankings in Google Maps and Google Local
Add the top 10 keyword searches for your brand such as Austin Ghost Tours, Best Ghost Tours in Austin, and Haunted Austin Tour Companies.
Create a 7x7 grid shown above for automated query tracking by distance from your attraction headquarters. Semrush monitors the results over time for a Share of Voice score.
By monitoring your Share of Voice over time we can tell if something negative has occurred for your business like a string of bad reviews. You can also keep your eye on the rise of competitors.
The Technical Foundation
Enable and Monitor Monthly Site Audits
A site health score helps you stay on top of errors as industry ranking signals shift over time. We run weekly audits until your scores reach the 90s. Then monthly audits just to ensure nothing changes.
We close the gap between your current site and the "Top 10%" tour operators who dominate the local search results. This ensures other players do not rise up in the background without keeping an eye on them.
Replacing generic URls like tours.html with high-intent long tail keywords like "austin-ghost-tours.html" provide strong signals to help search engines match you with the right travelers and their search habits.
Automated monitoring to ensure your tour info stays "All Good" across Apple Maps, ChatGPT, and Google as those platforms shift in the background so you never miss a search.
Proof in performance
We don't just optimize your website; The Semrush Listing Manager tool optimizes your account across 67 known high value platforms like Bing, Apple Maps, Yelp, and Trip Advisor.
67+ Platforms
Instant Authority
There's more to business than just Google. We push your tour hours, location, and info to Apple Maps, Bing, Yelp, and Trip Advisor simultaneously. No more outdated info frustrating potential guests.
+90% Health
The Recommended Choice
Maintain a llms.txt file. We optimize your brand's "Digital Footprint" with hidden instruction files that guide ChatGPT, Claude, and Gemini to cite your content as the definitive result for local searches.
+37% Lift
Profitable Growth
By streamlining the path from "Search" to "Checkout," we convert organic discovery into confirmed, high-value tour reservations complete with revenue tracking across every platform that drives sales.
